Sometimes it's hard to understand how DC operates

DC just announced that J.T. Krul, the man responsible for what is almost unanimously being called the worst comic book ever, is going to be the new writer on Teen Titans, a book that has been receiving nothing but terrible reviews lately.

I don't get it. Justice League, Cry for Justice, Green Arrow, Rise of Arsenal, Teen Titans and Titans all seem to be locked in this perpetual state of inter-related mediocrity. While fans and critics alike continue to complain about how awful the storylines in these books have been in recent months, DC keeps pushing them in the same direction, apparently convinced that they are onto something great and all this "controversy" and "fans getting upset" means they are doing something right.

The idea that making fans angry for publishing crappy books featuring characters they love is actually a good marketing strategy is baffling to me, but that was pretty much Dan DiDio's statement following the negative reactions to Cry for Justice.

The only positive thing I can say about all this is that DC (and other publishers) have enough good books out there that it's pretty easy for me to ignore all this crap and spend my money on things that I actually want to read. Still, I can't help but follow the reactions online, and I have to say it blows my mind a little.